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Acquiring New Customers

One of the biggest ways that a company can expand is through the acquisition of additional customers, which can be derived in a ton of different ways. In today’s day and age, one of the best resources that can be utilized to pick up new business is through developing a strong social media presence. This […]

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How Alarm System Monitoring Can Provide Additional Security For Your Home And Business

Having an alarm system in your home is one way of protecting your home from fire, theft, break ins, and vandalism. However, what will happen to your alarm system if there is a power outage or if your phone line is cut by a burglar? If your alarm goes off and you are not present […]

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Online Marketing Strategies for a Small Budget

Never before have small businesses had so many demands and expenses. Your business provides a great product and you have the service to back it up, but where and how do you start with a small budget? Learning about online marketing services is the first place to start. Small budgets can win big market share, […]

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A Beginners Guide to PPC

Are you looking for a new way to market to your online customer’s? If you have yet to try pay-per-click (PPC) advertising, you could be missing out on a large audience. These ads allow you to directly target your niche audience. This will boost the overall visibility of your website, and will boost sales. It […]

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twitter_traffic

Boosting Traffic Using Twitter

Twitter is the premiere source for quick marketing. In 140 character tidbits, users share, upload, and distribute data at astounding rates. The new Twitter ad system allows targeted ads to external sources, allowing brands small and large to find comfort in the universal Twitter network. OrangeSoda is a marketing company that focuses on sustaining SEO […]

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internet_marketing

Hiring An SEO Agency

SEO or search engine optimization is undoubtedly one of the most powerful tools in both the marketing and media industry today. With stiff business competition and decreasing volumes of consumers, businesses have not much room to distinguish themselves from the rest. SEO is one of the only few tools that can give them the break […]

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local_SEO

Finding A Local SEO Firm For Your Business

If your website isn’t anywhere near the top of the search results, you need to implement a strong, effective SEO (search engine optimization) strategy. Many people aren’t comfortable engaging in SEO by themselves. Working with an SEO professional is usually quicker and tends to generate better results than trying to do it all yourself, especially […]

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optimization

Basics Of Local Optimization In Internet Marketing

Local optimization in internet marketing is the various methods used to get customers to find a business on the internet. The goal is to draw local customers to a particular business, whether to its brick and mortar location or to its website. A local customer is more likely to give repeat business to a company […]

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Web Traffic

Getting Traffic To Your Website

When you first open your business, you may begin by creating a simple website as well.  The purpose of your website at first may be to simply create an online presence and share information about your business, or it could offer an online shopping feature as well.  Many different website providers such as www.OrangeSoda.com can […]

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Price in Business Management – The 2nd P of Marketing

For any business, figuring out the price is an essential and complicated task. In marketing terms, ‘price’ is one of the ‘4 Ps of Marketing’, where the others are ‘product, place and promotion’. The basic idea is to balance price with demand if you want people to buy your product/service. Whichever figure you choose, it […]

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